As a child Reed Wilson helped her grandmother and aunt make candy for Christmas at their home in Texas. Watching the sugar boil and stretching out the peanut brittle was always an interesting process.
Reed was born in New York and grew up in Connecticut, at age 12 she and her family moved to London. She obtained a BA (Hons) at Brighton Art College (now Brighton University) in Fine Art and an MA at Central St Martin's in Communication Design. She worked as an illustrator for book jackets, including a series of Christopher Isherwood's books; magazines including The Guardian Guide, You Magazine, Vogue, House and Gardens, brochures for Mini Boden and many more.
Her interest in food began when she worked for several years as a cook for a small design group.
In 2007 She left London for The Cotswolds and co-founded The Cock & Bull Supper Club with Julie Howe. A theme based supper club set in unusual locations such as a scouts hut, a shop, a brewery and The White Way Village Hall. For the past 10 years Reed has been baking for The Crow's Nest Stage at Glastonbury.
Reed has had a longstanding interest in making sweets and felt there was a gap in the market for simple, fresh homemade sweets.